www.dma.org.uk

The DMA UK is the largest trade association in the marketing communications sector. The DMA's mission is to maximise value for members, whilst maintaining and enhancing consumer trust and confidence in the direct marketing industry. It is the leading organisation supporting the UK's direct marketing industry (including direct mail, telemarketing, email marketing, SMS text messaging and e-commerce), encouraging best practice and self-regulation through its Codes of Practice.

www.mda-mobiledata.org

The Mobile Data Association (MDA), which was established in 1994, promotes mobile and wireless data services as effective solutions for businesses. It also supports its members by providing press information and by maintaining an informal dialogue with regulatory bodies.

www.text.it

The MDA also runs www.text.it, a web site that is dedicated to all aspects of text messaging in the UK. The site contains a Code of Practice for Service Delivery of Short Codes, developed in association with Vodafone and the UK's other mobile phone networks. The Code of Practice sets out important information about the short codes that are available for different services, with the structure of the codes conveying information to consumers about the price and nature of the services in a way similar to premium rate telephone numbers.

www.mmaglobal.co.uk

The Mobile Marketing Association (MMA) is an international industry association for companies involved in mobile marketing. The MMA represents the interests of agencies, marketers, media owners, mobile device manufacturers, operators, software providers, service providers and any other organisations that develop or promote marketing via mobile devices. It aims to encourage growth in the wireless marketing industry by establishing a well-observed voluntary code, standards and best practices.

www.smsforum.net

The SMS Forum was established to foster and promote SMS to the benefit of the Wireless Industry, and to manage/enhance the SMPP & MMAP protocols with the intent of providing robust worldwide standards for the marketplace.

www.3gpp.com

The 3rd Generation Partnership Project (3GPP) has been created to develop a complete set of globally applicable Technical Specifications for a 3rd Generation mobile system based on the evolved GSM core network and an innovative radio interface known as UTRA, the Universal Terrestrial Radio Access, using Wideband Code Division Multiple Access (W-CDMA) technology. This technology forms part of the IMT-2000 family of 3rd Generation mobile technologies, defined by the International Telecommunication Union.

www.160characters.org

160characters is a membership forum for mobile messaging professionals.